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SEO vs. PPC
Most web site owners are well-known
with the stipulations Search Engine Optimization (SEO) and Pay Per
Click Campaigns (PPC), concerning web site promotion and support.
The question isn’t essentially WHAT these two methods of endorsement
are, but which is efficient, and can they be used sensibly in
unison?
What I propose is to first look at
where you want your prospect site visitors to be coming from. Where
they come from determines to a quantity what kind of customer they
will be when they come to a decision to use your web site services
or products that you sell. Yet the visitors that build their way to
your site from Google Adsense/Adwords ads from websites against
Adsense ads in the Google search engine are really different. Though
these are both PPC advertising mediums, they demonstrate the
differences in the extra two mediums rather well. Contextual Adsense
ads are a focus for clicks from other site visitors who tend to read
site content and are looking for a specific knowledge or in order.
Visitors of the other power typically are looking for a fast
creation fulfillment – though they may be more liable to purchase on
their first visit, they are less likely to purchase extra or worth
added products.
So, once more the question is, what
kind of site are you and what kinds of visitors do you want to be a
focus for? You should be acquainted with that “content is king”.
This remark has been tossed about more than a Basketball during
March Madness. But how are you using your content? That is the real
question here! If you are compiling mountains of content in the
efforts to impress a search engine, you are in for a long road of
mindless hours of cracking open the thesaurus and trying to be
clever by stating the same information twenty times, without using
the same words and sounding like you are keyword stuffing. Here’s a
hint: You will most likely always sound like you are keyword
stuffing.
It sounds as if we keep dancing about
the same issue – and no obvious cut winner or better clarification…
but after looking at the facts and a little common sense we deduce
the same thing every time: You would be a fool not to optimize your
site – and secondly, using PPC campaigns works very well – if you
can get plugged into a delivery system that works for your product.
Plan to use associate or advertising systems that let you decide
what kinds, or even deliberately which sites will display your ads.
A good example of this is using the advanced features in Google
Adwords, and a great affiliate program is Commission Junction
(http://www.cj.com/). The common sense part of the equation comes
into play when realizing that you first of all need a product that
you are already having SOME achievement with – because you can
potentially spend a lot of money trying to work your PPC movement.
When all else fails, or you still need
help with your marketing, you can surely seek the advice of skilled
professionals. Most SEO firms handle both Search Engine
Optimization as well as Pay Per Click campaigns, with the tools to
path your results from opening to end. Tracking your performance is
critical to understanding what kinds of returns you can expect in
the future from your SEO and marketing investment, and can also give
you a clear indicator of when you may need to bail out of the
movement you are in. Nothing can destroy the impetus of a site or
sales, more than a foiled advertising plan.
So go for advantage content and make
certain you are using a clean web outline. This makes your site
simple to directory and a snap for spiders to classify and
prioritize your site. Start from day one on tracking visitors and
travel trends – know what your hot pages are, and where your
visitors at present come from. When you add PPC campaigns to your
location or business, start very little and test the waters. Be
prepared to test out many keyword combinations and use huge
advertising copy. This is your business – make it to previous!
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